Wound care marketing that keeps referrals coming.
Wound care patients rarely find you alone. Physicians, home health agencies, facilities and families send them. We build the referral system, the local presence and the content that makes your clinic the easy choice.
How wound care patients find a clinic.
Wound care referrals come from primary care, podiatry, vascular surgeons, home health agencies, skilled nursing and assisted living, and from families searching for help for a parent.
Wound care marketing, end to end.
Ads, content, pages and follow-up, planned together and measured on booked patients.
Referral partner program
Targeted outreach, referral packets and regular updates for physicians, agencies and facilities in your area.
Local search
Google Business Profile, service area pages and search ads for families and facilities looking for wound care.
Referral-ready website
A simple referral form, fax and phone details, insurance information and service area maps on every page.
Clinician content
Short videos and posts from your clinicians explaining wound types, healing timelines and when to seek help.
Facility communication
Updates and outcome summaries for referral partners, so they keep sending patients.
Referral source tracking
Every new patient tracked to the partner or channel that sent them, so outreach goes where it pays.
What works, and what we avoid.
What we lead with
- Fast referral acceptance with a named contact
- Mobile visits for homebound patients
- Education for facilities and caregivers
- Clear insurance and coverage information
What we stay away from
- Healing time guarantees
- Clinical photos without consent and proper de-identification
- Marketing products or skin substitutes with claims beyond their coverage and labeling
- Overpromising coverage for services Medicare limits
Rules we work within
The wound care rules we check every campaign against. Platforms and regulators update these often, so we re-check before launch.
- Planned Medicare coverage policies for skin substitutes were withdrawn in December 2025 before taking effect. HME News ↗
- Since January 2026 Medicare pays most skin substitutes in the office setting as supplies at a flat rate of about $127 per square centimeter, and audits of wound care billing have increased. BDO ↗
- Medicare covers hyperbaric oxygen for diabetic wounds of Wagner grade III or higher that have not responded to standard wound care, given in a chamber. Medicare.gov ↗
- Using a patient’s information in marketing, including their story or photos, needs their written HIPAA authorization first. HHS marketing guidance ↗
General information, not legal advice. Your healthcare attorney has the final word on your clinic.
Numbers your front desk would recognize.
Every month, in plain English, in your own accounts and in Clinic OS.
Before you ask.
Does wound care need paid ads?
How do you market mobile wound care?
Can you show wound photos in marketing?
Do Medicare rules affect wound care marketing?
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How to start a clinic
Our step-by-step guide, plus rules for every state.