Weight loss clinic marketing that stays on the right side of the rules.
Medical weight loss is one of the most searched and most restricted categories in health advertising. We build campaigns that reach the right adults, say what you can legally say and keep patients in your program.
How medical weight loss patients find a clinic.
Weight loss patients compare clinics, telehealth companies and pharmacies on price, safety and support. Many have tried programs before and want a medical team, not just a prescription.
Medical weight loss marketing, end to end.
Ads, content, pages and follow-up, planned together and measured on booked patients.
Search campaigns
Google ads on clinic and program searches, with landing pages that explain the medical process, the team and the cost.
Policy-first creative
Meta ads targeted to adults only, written without body shaming or guaranteed results, and without prescription drug names where restricted.
Consult and intake flow
A short qualifying form and a booking path that sets expectations about labs, eligibility and pricing.
Program retention
Check-in messages, education and community content that keep patients engaged after month one.
Provider explainers
Clinicians explaining how medical weight loss works, side effects and support, building trust before the consult.
Patient-level reporting
Consults, starts and months retained by campaign, so you know what each new patient really costs.
What works, and what we avoid.
What we lead with
- A medical consult with a clear price
- Programs explained step by step, with support included
- Nutrition and coaching alongside medication
- Transparent monthly pricing
What we stay away from
- Targeting anyone under 18
- Guaranteed or typical weight loss claims
- Before and after photos and body shaming
- Implying compounded drugs are FDA approved or the same as brand products
Rules we work within
The medical weight loss rules we check every campaign against. Platforms and regulators update these often, so we re-check before launch.
- Meta lets weight loss ads run only to people 18 and over, and bans ads that create negative self-perception or show close-ups of pinched fat. Meta health and wellness policy ↗
- The FDA says compounded drugs are not FDA approved. The semaglutide and tirzepatide shortages were resolved in 2024 and 2025, ending the period when copies were tolerated. FDA ↗
- In March 2026 the FDA sent warning letters to 30 telehealth companies for marketing compounded GLP-1s as if they were the same as approved products. FDA ↗
- The FTC’s Gut Check guide lists weight loss claims that cannot be true, and says “results not typical” disclaimers are not enough. FTC Gut Check ↗
- Google requires certification before advertising prescription drug services, and judges this from your ads and your landing pages. Google healthcare and medicines policy ↗
General information, not legal advice. Your healthcare attorney has the final word on your clinic.
Numbers your front desk would recognize.
Every month, in plain English, in your own accounts and in Clinic OS.
Before you ask.
Can you advertise semaglutide or tirzepatide?
What weight loss claims are allowed in ads?
How do you compete with telehealth weight loss companies?
Can you help us start a weight loss clinic?
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Med spas
Med spa marketing that books the chair, not just the likes.
How to start a clinic
Our step-by-step guide, plus rules for every state.