Primary care marketing for practices taking new patients.
When a family moves or loses a doctor, they search, check reviews and call the first practice that feels right and has openings. We make sure that is you, and that booking takes a minute.
How primary care patients find a clinic.
Primary care patients choose on insurance, location, availability, reviews and the feel of the practice. Direct primary care patients also compare membership price and access.
Primary care marketing, end to end.
Ads, content, pages and follow-up, planned together and measured on booked patients.
Local search and Maps
Google Business Profile for each location and provider, local pages and accurate insurance information.
Reviews and reputation
Review requests after visits and helpful replies, so ratings reflect the care you give.
Meet the doctor videos
Short videos so patients feel they know your physicians and team before the first visit.
New patient campaigns
Search ads for accepting new patients and membership searches when you have capacity to fill.
Online booking and intake
Simple new patient booking and forms, so patients do not give up on hold.
Capacity-based planning
Marketing turned up or down with your panel capacity, so you do not pay for patients you cannot see.
What works, and what we avoid.
What we lead with
- Accepting new patients, with insurance listed
- Same-week appointments
- Direct primary care memberships explained clearly
- Meet the doctor visits or videos
What we stay away from
- Out of date insurance and availability information
- Implying specialist services you do not provide
- Patient stories without written authorization
- Promises about wait times you cannot keep
Rules we work within
The primary care rules we check every campaign against. Platforms and regulators update these often, so we re-check before launch.
- Google Business Profile allows one profile per practice location, plus individual profiles for public-facing doctors at the verified location. Google Business Profile guidelines ↗
- Using a patient’s information in marketing, including their story or photos, needs their written HIPAA authorization first. HHS marketing guidance ↗
- The FTC’s rule on consumer reviews, in effect since October 21, 2024, bans fake reviews and incentives that depend on a review being positive. FTC fake reviews rule ↗
- Google treats health as a sensitive category, so clinics cannot use customer lists, lookalike audiences or audience expansion for health ads. Google personalized ads policy ↗
General information, not legal advice. Your healthcare attorney has the final word on your clinic.
Numbers your front desk would recognize.
Every month, in plain English, in your own accounts and in Clinic OS.
Before you ask.
How do primary care practices get new patients?
Is direct primary care marketed differently?
Should a busy practice market at all?
Can you help us open a new primary care practice?
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How to start a clinic
Our step-by-step guide, plus rules for every state.