Med spa marketing that books the chair, not just the likes.
Med spa clients compare you on Instagram, on Google and with their friends. We make your spa the obvious choice with content filmed in your rooms, ads that respect platform rules, and booking that takes seconds.
How med spa patients find a clinic.
Med spa clients are mostly women aged 25 to 60 who research providers on Instagram and Google, read reviews closely and care about who is doing the treatment as much as the price.
Med spa marketing, end to end.
Ads, content, pages and follow-up, planned together and measured on booked patients.
Instagram and Facebook content
Reels and posts filmed in your spa with your injectors and aestheticians, planned monthly around your services and seasons.
Local search ads
Google ads on treatment-plus-location searches such as botox near me, sent to a treatment page with pricing guidance and online booking.
Meta campaigns
Ads for consults, new client offers and events, targeted to adults only and written inside Meta’s cosmetic procedure rules.
Memberships and rebooking
Campaigns and texts that move one-off clients into memberships and bring them back on schedule.
Provider and client stories
Short videos introducing your injectors and clients describing their experience, with written consent.
Google Business Profile and reviews
A complete profile, regular photo posts and a steady review request system, because most clients check ratings before booking.
What works, and what we avoid.
What we lead with
- New client consults with a named provider
- Seasonal treatment events
- Memberships with clear monthly value
- Treatment explainers that set honest expectations
What we stay away from
- Targeting anyone under 18 for cosmetic procedures
- Before and after images without consent or adult-only targeting
- Ads that make people feel bad about how they look
- Discounts that undercut your provider’s value
Rules we work within
The med spa rules we check every campaign against. Platforms and regulators update these often, so we re-check before launch.
- Meta lets ads promote fillers, injectables, peels, microneedling, laser treatments and cosmetic before and after images only when they target people 18 and over. Meta health and wellness policy ↗
- Meta does not allow cosmetic or weight loss ads that create negative self-perception or say someone’s appearance is inferior. Meta health and wellness policy ↗
- Neurotoxin injection is the practice of medicine, so injectors must be licensed and work within scope. The rules vary by state. American Med Spa Association ↗
- Under the FTC Endorsement Guides, a free or discounted treatment given to a reviewer or patient in a video is a connection that must be disclosed. FTC Endorsement Guides ↗
- The FTC’s rule on consumer reviews, in effect since October 21, 2024, bans fake reviews and incentives that depend on a review being positive. FTC fake reviews rule ↗
General information, not legal advice. Your healthcare attorney has the final word on your clinic.
Numbers your front desk would recognize.
Every month, in plain English, in your own accounts and in Clinic OS.
Before you ask.
Can med spas use before and after photos in ads?
Do you run ads for Botox by name?
Is social media or paid ads more important for a med spa?
Can you help us open a new med spa?
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How to start a clinic
Our step-by-step guide, plus rules for every state.