Services / UGC & Patient Stories

Real patients. Real stories. Real bookings.

Nothing sells a treatment like a real person who’s had it. We show your team how to film patient stories on a phone, then turn every clip into posts and ads that build trust.

Why I finally booked.
Patient story · 0:42
yourclinicBook
My IV day, start to finish.
Patient story · 0:36
yourclinicBook
How it works

You film. We do the rest.

No film crew, no awkward studio. A phone, a quiet room and our guide are enough. Here’s the monthly loop.

We train your team

A short session plus our filming guide: where to stand, what to ask, how long to record.

Patients say yes

Every patient signs a consent form before filming. No form, no video. Simple.

You upload

Your team sends the raw clips and the signed form. Phone footage is perfect.

We edit

Captions, branding, hooks and music, cut for Reels, Stories, feed and ads.

It goes to work

Clips go out on your pages and into your ads. We track which stories bring in bookings.

A clinic team member filming a patient story on a smartphoneFilmed on a phone, with consent
A staff member recording a patient talking about their visitNo film crew needed
Why it works

People trust people.

Patients believe other patients more than they believe a clinic’s own claims. The research backs it up.

2.4x

more likely: how consumers rate user-generated content as authentic compared with brand-created content.

Stackla survey of 1,590 consumers in the US, UK and Australia, 2019. Nosto
79%

of consumers say user-generated content highly impacts their purchasing decisions. Only 13% say the same of brand content.

Stackla survey of 1,590 consumers, 2019. Nosto
3 in 4

consumers watch video when researching a local business.

BrightLocal Local Consumer Review Survey, 2025. BrightLocal
84%

of patients check online reviews before booking a doctor, and more than half read at least six.

rater8 survey of 1,000+ US adults, 2025. Medical Economics
What’s included

A content engine, every month.

  • Filming guide and question prompts written for your services, so patients talk naturally.
  • Team training at the start, with refreshers when staff change.
  • Consent workflow so every clip arrives with a signed form attached.
  • Professional editing with captions, branding, hooks and music.
  • Every format: 9:16 for Reels and Stories, 4:5 and 1:1 for feed and ads.
  • Performance tracking so the best stories get more airtime.
Our filming checklist

What makes a great patient video

  1. Good light. Face a window. Never sit with a window behind you.
  2. A quiet room. Close the door, turn off the music, silence phones.
  3. Hold it upright. Vertical video, at eye level, phone steady.
  4. Ask open questions. “What was life like before?” beats “Did you like it?”
  5. Let them finish. Pause for three seconds before you stop recording.
  6. Thirty to ninety seconds of good talking is plenty. We’ll find the moment.
Doing it properly

Consent first. Always.

Patient stories are powerful because they’re real, and that comes with responsibility.

  • Written consent for every video. Patients sign before filming, and we never use a clip without a signed form attached.
  • Honest claims only. Stories describe a patient’s experience. We don’t turn them into promises of medical outcomes.
  • Easy to withdraw. If a patient changes their mind, we take the content down.
  • Your counsel signs off. We’ll set up the consent process with you and recommend your healthcare attorney reviews the form.
UGC questions

Before you ask.

What if our patients are camera-shy?
Many are, and that’s fine. Staff videos, treatment walk-throughs and voice-over clips work well too. The patients who love your clinic are usually happy to help once someone asks warmly.
Do we need special equipment?
No. A modern smartphone is enough. Some clinics add a small clip-on microphone and a ring light, and we’ll recommend inexpensive options.
Can staff film themselves instead?
Yes. Your providers and front-desk team explaining treatments, answering questions and showing the space is some of the best-performing content a clinic can post.
Where do the videos end up?
On your social pages, in your paid ads and on your website. One good story usually becomes several pieces of content.