What we know, written down.
Practical guides for clinic owners and managers, built on research and on what we see every week in real clinics. Take them, use them, share them with your team.
Why the first five minutes decide your bookings
Read the guideStart here.
Speed to leadWhy the first five minutes decide your bookings
What the research says about response times, and a simple follow-up plan any front desk can run.
Read guide
UGC that convertsHow to turn patient stories into your best ads
Why real patients outperform polished ads, how to film them and how to stay on the right side of consent.
Read guide
The clinic website list17 things every clinic website needs
A checklist for speed, trust and booking, so your site stops leaking the patients your ads pay for.
Read guideNumbers every clinic should know.
The figures behind how we plan campaigns, each with its source so you can check it yourself.
drop in the odds of reaching a web lead when you call after 30 minutes instead of within 5.
InsideSales.com and MIT, 2007 ↗ Reviews84%of patients check online reviews before booking a doctor.
rater8 via Medical Economics, 2025 ↗ Online booking80%of patients want to book anytime from home or on their phone.
Experian Health, 2025 ↗ Missed calls29%of calls to healthcare businesses go unanswered.
Invoca, 2021 ↗ Video3 in 4consumers watch video when researching a local business.
BrightLocal, 2025 ↗ First impressions50msfor visitors to form a gut feeling about your website.
Google Research, 2012 ↗ Mobile49%of US web traffic now comes from phones, more than desktop.
StatCounter, September 2026 ↗ Patient content79%of consumers say user-generated content highly impacts what they buy.
Stackla via Nosto, 2019 ↗ Social media36%of US adults get health information from social media at least sometimes.
Pew Research Center, 2026 ↗The full list, with sources
| Topic | Figure | What it means | Source |
|---|---|---|---|
| Reviews | 84% | 84% of patients check online reviews before booking a doctor, and more than half read at least six. | rater8 survey of 1,000+ US adults, 2025. Medical Economics |
| Speed to lead | 100x | 100x drop in the odds of reaching a web lead when you call after 30 minutes instead of within 5. | Lead Response Management Study, InsideSales.com and MIT, 2007. Study PDF |
| Speed to lead | 21x | 21x drop in the odds of qualifying that lead when the call waits 30 minutes instead of 5. | Lead Response Management Study, InsideSales.com and MIT, 2007. Study PDF |
| Speed to lead | 29% | 29% of calls to healthcare businesses go unanswered, rising to 36% in specialty care. | Invoca customer platform data, 2021. Invoca |
| Online booking | 80% | 80% of patients want to be able to schedule appointments anytime from home or on their phone. | Experian Health, State of Patient Access, 2025. Business Wire |
| Online booking | 59% | 59% of patients missed or cancelled a doctor’s appointment in the past 12 months. | Tebra survey of 1,075 patients, 2023. Business Wire |
| Social media | 36% | 36% of US adults get health information from social media at least sometimes. Among under-30s it’s 52%. | Pew Research Center survey of 5,111 US adults, 2026. Pew Research Center |
| Social media | 35% | 35% of patients say they chose a physician based on their social media presence. | rater8 survey of 1,000+ US adults, 2025. Medical Economics |
| Social media | 18% | 18% of patients started turning to social media for doctor recommendations in the past year. | rater8, The Next Evolution of Patient Choice, 2025. EMARKETER |
| Social media | 3 in 4 | 3 in 4 consumers watch video when researching a local business. | BrightLocal Local Consumer Review Survey, 2025. BrightLocal |
| UGC and video | 2.4x | 2.4x more likely: how consumers rate user-generated content as authentic compared with brand-created content. | Stackla survey of 1,590 consumers in the US, UK and Australia, 2019. Nosto |
| UGC and video | 79% | 79% of consumers say user-generated content highly impacts their purchasing decisions. Only 13% say the same of brand content. | Stackla survey of 1,590 consumers, 2019. Nosto |
| Websites | 50ms | 50ms is all it takes for visitors to form a gut feeling about your website that decides whether they stay. | Google Research, 2012. Google Research |
| Websites | 49% | 49% of US web traffic now comes from phones, more than desktop. | StatCounter, September 2026. StatCounter |
| Websites | +21.6% | +21.6% more visitors reached the form-submission page on lead-generation sites when mobile pages got just 0.1 seconds faster. | Milliseconds Make Millions, Google with 55 and Deloitte, 2020. web.dev |
| Ad benchmarks | $32.14 | $32.14 average cost per lead for physicians and surgeons running Facebook lead campaigns. | LocaliQ Facebook Advertising Benchmarks, 2026. LocaliQ |
| Ad benchmarks | $40.04 | $40.04 average cost per lead for physicians and surgeons on Google search ads, with a 12.43% conversion rate. | LocaliQ Search Advertising Benchmarks, 2026. LocaliQ |
Ad benchmarks are medians across many advertisers and vary widely by market, service and offer. They are a reference point, not a forecast.