About

Built inside a real clinic.

Clinic Built didn’t start in an agency boardroom. It started with a clinic owner and a marketer working out how to fill her treatment rooms, then doing it again and again.

We market clinics the way we’d want our own clinic marketed. Because we do.

Our story

From one clinic’s growth to yours.

Dr. Jana Hull runs multi-location clinics. Brett Croucamp runs the marketing behind them: the campaigns, the content, the follow-up and the systems that hold it all together.

Over time we learned what actually moves a clinic forward. It’s rarely a clever ad. It’s the right service with the right offer, shown to the right people, followed up fast by a team that has the tools to keep track. When it all lines up, a clinic grows. When one piece is missing, money leaks.

Clinic Built is that whole system, offered to other clinics: marketing that brings patients in, content that earns their trust, software that keeps your team organized and, when you’re ready to grow into new services, the experience of a clinic owner who has done it.

The founders

The people behind the work.

JH
Co-founder · Clinic owner

Dr. Jana Hull

Jana leads clinics across multiple locations and has built new service lines from the ground up. She’s the clinic-owner voice behind our strategy and the lead on Expansion Consulting.

Multi-location clinicsNew service linesExpansion Consulting
BC
Co-founder · Marketing & operations

Brett Croucamp

Brett runs the campaigns, content and systems, and the team that delivers them. He built Staff OS to run our own work and leads the build of Clinic OS.

CampaignsContentStaff OS & Clinic OS
How we work

Five things we won’t compromise on.

Clinic first

We plan around your services, your margins and your team’s capacity, not around what’s easiest to sell.

Honest numbers

Enquiries, bookings and cost per patient. If something isn’t working, you hear it from us first.

Yours stays yours

Your ad accounts, pages, website and data are in your name. Always.

Move fast

We launch quickly, learn from real data and improve every month instead of polishing plans forever.

Real people

Real patient stories, real teams and real results. No stock-photo smiles or invented testimonials.

Sound like your kind of team?

Book a call →