Insights / Calculator
What could your budget actually book?
Move the sliders to match your clinic. It runs the same math we use on strategy calls: spend, cost per enquiry, booking rate, show rate and patient value.
Your own numbersPublished benchmarksNo sign-up
Paid to the platforms, separate from our fee.
Default: $32.14, the 2026 Facebook lead benchmark for physicians and surgeons (LocaliQ).
Depends heavily on how fast your team calls back.
First treatment plan or package, before repeat visits.
Enquiries per month94
Consults booked38
New patients seen30
Ad cost per new patient$100
New patient value per month$45,000
An estimate from your inputs, not a promise. Real costs vary by market, service and offer, and early months are for learning.
How to read it
The two numbers you control.
Most clinics focus on cost per enquiry. It matters, but the two sliders that change the result most are the ones inside your clinic: how many enquiries book, and how many booked patients show up.
- Booking rate rises fastest when enquiries are called within minutes. Read our speed to lead guide.
- Show rate improves with confirmations, reminders and a warm first call.
- Cost per enquiry falls when creative is strong and the offer is clear, which is why we lean on real patient stories.
Benchmarks
Published healthcare ad costs.
Medians across many advertisers. Your market, service and offer will move these up or down.
| Platform | Category | Cost per lead | Conversion rate | Source |
|---|---|---|---|---|
| Facebook lead ads | Physicians & surgeons | $32.14 | 6.41% | LocaliQ, 2026. Source |
| Facebook lead ads | Health & fitness | $27.11 | 7.98% | LocaliQ, 2026. Source |
| Google search ads | Physicians & surgeons | $40.04 | 12.43% | LocaliQ, 2026. Source |
| Google search ads | Health & fitness | $67.36 | 6.94% | LocaliQ, 2026. Source |